Welcome to the Beef
Quality
Center Website.
Over the past
few years the beef industry has worked diligently to improve the
quality of the product offered to consumers. Consumers have
told us that consistent quality, particularly tenderness, is a
critical part of their decision to purchase beef. This website
will provide
you with information about research, products, technology
and marketing changes specific
to beef quality and tenderness.
The Value of Tender Beef How much do consumers value tender
beef? Consumer studies have established a definite link
between tenderness and overall satisfaction with beef; however,
the link between tenderness and beef prices had never been
studied. The purpose of this National Cattlemen’s
Beef Association (NCBA) research was to determine:
Consumer satisfaction with tenderness and
overall palatability;
The price/value relationship placed on tender
beef;
Purchase frequency and intentions;
Competitive price relative to other proteins. Read
more….
Consumers Value Beef Tenderness Beef
tenderness is one of the highest ranked beefquality concerns among
packers, purveyors, restaurants and retailers according to recent
surveys. Consumer studies have shown tenderness to be the most important
palatability attribute. A study conducted by the Kansas State University
Department of Agricultural Economics investigated consumer willingness
to pay for a guaranteed tender steak and quantified the impact various
demographic factors have on their willingness to pay. Read
more….
