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Welcome to the Beef
Quality Center Website.
Over the past few years the beef industry has worked diligently to improve the quality of the product offered to consumers. Consumers have told us that consistent quality, particularly tenderness, is a critical part of their decision to purchase beef. This website will provide
you with information about research, products, technology
and marketing changes specific
to beef quality and tenderness.

This BeefQualityCenter website is brought to you by Elanco Animal Health and VetLife. As long-time committed partners with the beef industry, we felt it was important to bring you information about tenderness, palatability and the other beef quality attributes that have been so important to the improved consumer acceptance beef has enjoyed over the past 10 years. Focusing on the consumer’s desire for quality and tenderness will continue to drive beef’s market share growth.

For more information contact us at (515) 251-8805 or info@beefqualitycenter.com.